Obscured elusiveness
Impermanent evidence
Grand flow
The image of the blurred river shore with a pier is a reminder that time is both fleeting and permanent.
“Time, that is the fire that consumes all things; Time, that is the water that wears away all things.” – W. H. Auden
Point to something
Prohibition on entering
Referent withdraw
The traces themselves are on the verge of becoming meaningless.
“The entire universe is perfused with signs, if it is not composed exclusively of signs.” – Charles Sanders Peirce
Pirate adventure
Scenic sunset sail
Sightseeing day sail
Land was created so boats would have a place to visit.
“Come aboard and enjoy the evening views of the York River while enjoying a beverage from our ships’ galley.” – Gregory Kim Lohse
Extraordinary venue
Cultural significance
Refined elegance
There is much to see and apprehend beneath the Atrium’s towering skylights.
“Clear glass walls reveal magnificent views of the Boulevard and Sculpture Garden, providing a striking backdrop for any special occasion.” – Jan Hatchette
How to prove
An object
Has value
We always need to establish a relative worth, utility, or importance.
“On assessment: measure what you value instead of valuing only what you can measure.” – Andy Hargreaves
Light interacts
Material of the door
Eyes and brains process
Our experience of the world is what shapes our understanding of it.
“It is only the left (brain) hemisphere that thinks there is certainty to be found anywhere.” – Iain McGilchrist
Limestone skin
Dramatic enclosed
Two-story atrium
The Chrysler Museum exists to enrich and transform lives through experiences.
“The new atrium, Huber Court, would quickly become the Chrysler’s grand community living room, hosting countless Museum functions and other events.” – Ashley Grove Mars
Ready to run
Cast aluminum
Musculature
The motion and movement of the men and horse is visible from all sides.
“That was my one idea and that has always been my one idea in doing anything — to try to get the animal itself without thinking about how it was done or any definite style, you see.” – Anna Hyatt-Huntington
Embodied nature
Sense of enclosure
Illumination perspective
As part of a lived experience, our understanding of the world is fundamentally shaped by our interaction with it.
“Nothing is more difficult than to know precisely what we see.” – Maurice Merleau-Ponty
Brussels sprout slaw
Black bean puree
Micro cilantro
Service with a smile.
“When it comes to food truck branding, consistency across all platforms is crucial.” – Emil Gawkowski