Leagues Under

Last one to doubt
These circumstances
Meaning ambiguous

Sometimes cryptic messages are found on the back of conventional road signs.

“Anything one man can imagine, other men can make real.” – Jules Verne

Any Reason

No stopping
No fireworks
No bonfires

Life is full of capricious regulations. Arbitrarily invented rules often withdraw, only to be replaced by another new set of rules.

“I am free, no matter what rules surround me. If I find them tolerable, I tolerate them; if I find them too obnoxious, I break them. I am free because I know that I alone am morally responsible for everything I do.” – Robert A. Heinlein

Loading Zone

Short term
Parking stall
Set aside

Direct imaginative engagement with strategies of extraction and reassembly push aesthetic boundaries. A brief object encounter can trigger surreal narrative passages, transporting meaning into unlikely abstractions transcending quotidian affairs.

“The whole world is your palate, but only if you reach, take hold of what you need and pocket it.” – Kurt Schwitters

Slow Things Down

Absorb the moment
Paying attention
Little bit stronger

Idea reinforcement helps to ingrain practical concepts. In operant conditioning, positive means you are adding something useful.

“Without new experiences, something inside of us sleeps. The sleeper must awaken.” – Frank Herbert

Power Patina

Surface sheen
Resulting impression
Hazardous voltage

A rainbow-like spectrum of color occasionally appears in an unlikely place.

“I wonder if fears ever really go away, or if they just lose their power over us.” – Veronica Roth

Hertig Construction

Content form
Attract attention
Obvious persuasion

Embellishing a wooden stucture, afternoon light illuminates a basic form of commercial advertising. Messages shift meaning as time passes.

“Facts are irrelevant. What matters is what the consumer believes.” – Seth Godin

Tributaries

Common assembly
Dissected drainage
Connected interdependent

Running through vales and mounds sharing a watershed collective, a river links springs, creeks, streams, lakes and the ocean. Areas of land perpetually drain downward into an increasingly large body of water.

“Rivers run through our history and folklore, and link us as a people. They nourish and refresh us and provide a home for dazzling varieties of fish and wildlife and trees and plants of every sort. We are a nation rich in rivers.” – Charles Kuralt

Availability Heuristic

Easy accessibility
Media exposure
Logistic reliability

A recursive message involves invoking the procedure itself, but self-referencing over-stimulation can hinder persuasiveness.

“When the preferable is not available, the available becomes preferable!” – Israelmore Ayivor

Strive to Continue

Tasty food
Friendly service
Good times

During 1943, Charles “Cotton” Limbocker opened The Chef café in downtown Manhattan, Kansas. The Limbocker descendants closed the restaurant in 1986, but it reopened in 2008 under new management in the same location with the original Chef neon sign still hanging outside.

“Back in the day, you had to eat fast, because you better believe there was somebody behind you, ready to take your seat.” – Kurstin Harris

Outfitters

Urban adventure
Retail environment
Accommodation experience

To support trend conformance, prescribed hipster vibe for sale.

“Habit rules the unreflecting herd.” – William Wordsworth

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